Meghan Markle's website crashes after As Ever relaunch - Here's what's next

Meghan Markle has done it again. With her second As Ever product drop sold out within 10 minutes on June 20, as fans scrambled to get their hands on her limited-edition apricot spread and organic honey.

The restock included popular items from April’s viral launch, like floral sprinkles, crepe mix, herbal teas, and shortbread, plus the new apricot spread, which came in two versions: with and without keepsake packaging. 

While the jam in decorative packaging and the honey vanished almost instantly, the plain apricot spread remained available for a short time.

Meghan also teased a major upcoming launch: As Ever’s debut rosé wine, described as a bespoke Napa Valley blend with soft stone fruit notes. 

It’s expected to hit the virtual shelves on July 1.

The duchess shared the news on Instagram, urging followers to “come explore” the brand’s latest seasonal offerings. 

After her first collection sold out in under an hour, Meghan said: “Our shelves may be empty, but my heart is full!”

As Ever, inspired by Meghan’s love of cooking and entertaining, is gaining traction fast, and if this drop is any sign, demand isn’t slowing down anytime soon.

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