Meghan Markle's Kim Kardashian collab could 'shake Hollywood'
Mehgan Markle recently sent gifts from her brand, including wine and produce from her Montecito garden
Meghan Markle could ignite the “ultimate media frenzy” if she teamed up with Kim Kardashian, a PR expert has claimed.
The Duchess of Sussex, 43, recently sent gifts from her As Ever lifestyle brand, including wine and produce from her Montecito garden, to Khloe Kardashian and her mother, Kris Jenner.
Kris later posted a thank-you message on Instagram, though Khloe shared the gift without tagging Meghan or her brand.
Following the gesture, reports surfaced suggesting Meghan is “determined” to work with Kim Kardashian, whose Skims shapewear brand has become a global success.
PR and culture expert Nick Ede told Express UK that such a collaboration could be groundbreaking for both women.
“First of all, Meghan needs to establish As Ever as a proper brand before she collaborates with someone like Kim,” he explained.
“But if Kim is looking for a model for a Skims collection, Meghan would be the perfect person for the job. This would leverage both brands, create a media frenzy and increase sales.”
Ede added that a successful Skims campaign with Meghan could also cement her credibility as a brand ambassador, following in the footsteps of stars like Lana Del Rey and Tate McRae.
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