Taylor Swift’s docuseries confirms season 2 release date on Peacock

Pop star Taylor Swift’s biographical series, The Swift Effect, is set to release Season 2 on Peacock and NBC-owned stations.

NBCUniversal Local’s Emmy-nominated docuseries, which explores Swift’s economic and brand power, will premiere on Oct. 2 with a new episode titled A New Era.

The show will air at 10:30 p.m. and 11:30 p.m. ET on Peacock and NBC-owned stations’ FAST channels, arriving just ahead of the Grammy winner’s new album, The Life of a Showgirl.

The new episode will re-air on CNBC and NBC News Now on Oct. 4, followed by NBC-owned stations beginning Oct. 5.

Premiering in November 2024, The Swift Effect examined how the global superstar transformed her brand into a powerful economic force, reshaping the music industry, generating billions in revenue, and leaving her mark on fashion, sports, education, and philanthropy.

The series also highlights Swift’s sharp business acumen and unmatched connection with fans, cementing her status as one of the world’s most influential figures.

The docuseries is produced by NBCU Local storyteller Cody Broadway, with Diane Petzke, NBCU Local’s Vice President of Programming & Partnerships, serving as executive producer.

The debut four-part season of The Swift Effect went on to earn a 2025 Daytime Emmy nomination in the Arts and Popular Culture Program category.

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