Taylor Swift, renowned for breaking streaming records, is making headlines once again in the pop industry, even before her new music has been released.
The 35-year-old pop star, who recently got engaged to long-time NFL star Travis Kelce, is gearing up for her 12th studio album, The Life Of A Showgirl.
Despite being set for release on October 3, the album has already broken Spotify’s pre-save record.
The digital music platform recently revealed that Swift’s record had become the most pre-saved in the platform’s history.
Notably, this surpasses the record she set last year with The Tortured Poets Department.
The album’s visual theme, dominated by bold shades of orange, has captured widespread attention from Swifties.
Moreover, the cover, featuring the Eras tour hitmaker submerged underwater in a jeweled ensemble, has also sparked discussion.
Reportedly, the songstress has reunited with longtime collaborators Max Martin and Shellback, the duo behind some of her most iconic hits, including Shake It Off and Blank Space.
The Life Of A Showgirl is set to be released on October 3.
Taylor Swift has had several high-profile relationships, with around 8–10 widely reported boyfriends.
Her most popular and widely discussed romance was with actor Tom Hiddleston and singer Joe Jonas.
RELATED: Taylor Swift's engagement ring designer responds to fans