Princess Beatrice launches new tech and consultancy firm with WEF exec

Princess Beatrice has made a surprising career move by entering the world of business with a senior World Economic Forum (WEF) executive. 

The 37-year-old royal has been officially named as a director and 45 percent shareholder of a new company, Purpose Economy Intelligence Ltd., according to filings at Companies House.

The company’s remit covers “business and domestic software development,” “information technology services,” and “management consultancy activities.” 

Beatrice’s co-shareholder is Luis Alvarado Martinez, a Spanish-born WEF executive who has worked at the global organisation since 2021. 

The pair each hold 45 percent of shares, while the remaining stake belongs to Beatrice’s long-serving private secretary, Olivia “Libby” Horsley, who is not listed as a director.

The move comes as Beatrice, who is King Charles’ niece, continues to balance her career with growing charitable commitments. 

Earlier this year, she became patron of the premature birth charity Borne, a cause close to her heart following the early arrival of her youngest daughter, Athena, in January.

Beatrice shares two daughters, Sienna, three, and baby Athena, with husband Edoardo Mapelli Mozzi and is also a stepmother to his nine-year-old son, Wolfie. 

Like her sister Princess Eugenie, Beatrice does not receive funding from the Sovereign Grant and has long pursued private-sector work alongside her royal patronages.

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