Prince William, Kate Middleton's friends brutally mock Meghan Markle's brand

Meghan Markle’s lifestyle label As Ever is facing fresh shade from inside royal circles. 

According to a new report, friends of Prince William and Kate Middleton have been ridiculing the rebranded venture, allegedly nicknaming it “As If,” as in “as if it will take off.” 

Bella magazine claims group chats have been buzzing with jokes, calling the rollout “budget,” “rushed,” and “embarrassing.”

Meghan reintroduced her lifestyle push in March under the As Ever banner after retiring American Riviera Orchard amid trademark hiccups. 

Since then, the Duchess has dropped small-batch pantry goods like jams, teas, cookie and crêpe mixes, honey, and edible flower sprinkles, plus two Napa Valley rosés. 

Her first rosé sold out in under an hour, prompting questions about ultra-limited stock. 

The follow-up 2024 Napa Valley Rosé launched last week with the same tasting notes and price point, and, notably, has not sold out, suggesting larger inventory this round.

The timing comes amid whispers of “peace talks” between the Sussexes and King Charles’ camp, but insiders say the frost between the Waleses and the Sussexes remains very real. 

Reviews of As Ever continue to be mixed online, some fans praise the aesthetic and curation; critics call it celebrity merch in luxe packaging.

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