Meghan Markle's Instagram post sparks frenzy over As Ever's global demand

Meghan Markle just dropped a cheeky message for her overseas fans, and it’s got everyone reading between the lines. 

Posting on her As Ever Instagram, the Duchess shared a shadowy snap holding a glass of wine with the caption: “Oh, we see you too! Australia, UK, Canada - love to see how you’re finding a way to get your As Ever products. You have good taste… and good friends.”

As Ever still doesn’t ship internationally, yet Meghan’s 2024 Napa Valley Rosé (available in packs of 3, 6, or 12) is clearly making its way to global supporters, apparently with a little help from friends. 

The post follows Meghan’s personal birthday note thanking her husband, friends, and family as she celebrated with a top-tier dinner in LA.

Unlike the debut drop that sold out in under an hour, this 2024 vintage is still in stock, and that might be strategic. 

Brand expert Nick Ede tells the Express it’s actually a positive sign: better inventory, fewer “sold out” frustrations, and a smart test phase to see if wine is the breakout hero of the brand.

RELATED: Why Meghan Markle is keeping As Ever products away from the UK