Why Meghan Markle is keeping As Ever products away from the UK
Meghan Markle's brand only ships to the 50 US states, and there’s no official word on expansion
Meghan Markle’s lifestyle label As Ever keeps selling out drops across the US, but British fans are still stuck on the sidelines.
Brand and culture expert Nick Ede tells Express, the UK simply isn’t Meghan’s current priority: “At the moment Meghan doesn’t have the star power in the U.K. that she once had.”
He adds that products like “flower sprinkles” are a tougher sell for British shoppers, and that the rosé market is already stacked with celeb labels, Kylie Minogue and Lady A, making it harder for a new entrant to smash volume targets.
For now, As Ever only ships to the 50 US states, and there’s no official word on expansion, though that could change if demand and distribution line up.
Notably, while most drops have sold out fast, Meghan’s latest wine release hasn’t vanished from carts just yet.
The 2024 Napa Valley Rosé is still available at £22 a bottle, sold in packs of three, six, or twelve.
It looks like Meghan’s building a steady US base first, then, maybe the UK later.
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