Meghan Markle hints at a major shakeup for As Ever as she pivots towards hospitality

Looks like Meghan Markle is hitting pause on her viral jam and eyeing something much bigger.

Just months after launching her lifestyle brand As Ever, which saw items like preserves, teas, and floral sprinkles vanish from shelves in under an hour, the Duchess of Sussex is now stepping back to “gather data” and rethink her next move.

In a new interview with Fast Company, Meghan hinted that fans shouldn’t expect a restock anytime soon.

Instead, she’s planning a fresh wave of products, but not until early 2026. “I want to really focus on the hospitality angle of As Ever,” she said. 

“Everything comes from being rooted in the love story of your home and garden.”

What is next for Meghan Markle's brand?

While Meghan stayed hush-hush, trademark filings suggest a pivot to home essentials like cookbooks, cutlery, serve-ware and tableware, which will be a major move that could bring her hostess energy to the kitchen aisle.

That vibe tracks with her Netflix series With Love, Meghan, which debuted in March and showed off her love for cooking and entertaining. 

With a second season dropping later this year, royal watchers believe the show may hold clues to As Ever’s next chapter.

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