Meghan Markle's brand future in question as experts slam her game plan

Meghan Markle is facing fresh criticism over the future of her lifestyle brand As Ever, with royal commentators accusing her of being more “keen on publicity” than long-term planning.

The backlash comes after Meghan, 43, revealed in a Fast Company interview that she might not restock fan-favourites like her raspberry spread, honey, flower sprinkles, and artisanal teas and cookies, despite the products gaining serious attention online.

Instead, she says she’s “taking a step back to gather data” and hinted at new products being announced in early 2026.

But on the Palace Confidential podcast, royal experts Richard Kay and Richard Eden weren’t buying it.

Kay said bluntly: “She’s in a jam over it, let’s face it. She’s throwing ideas out there, seeing what sticks.”

Eden added: “Meghan is very keen on publicity. She loves to announce things but then nothing really happens.”

He pointed to the slow rollout of Meghan’s As Ever brand: “It took a whole year from launching the Instagram to seeing anything happen.”

Critics say the Duchess’s business ventures lack follow-through — but fans argue she’s just taking her time to build something lasting.

What did Meghan Markle's first As Ever drop include?

The brand, which was soft-launched in 2024 under the name American Riviera Orchard before rebranding to As Ever in 2025, promised a slice of “elevated, everyday living” developed in partnership with Netflix’s consumer products division.

Among the debut lineup: raspberry jam in keepsake jars, herbal teas, flower sprinkles, cookie and crepe mixes, and wildflower honey, all with a glossy, high-end aesthetic that screamed Meghan’s signature California-core charm.

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