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Is Meghan Markle using kids Archie and Lilibet to grow her brand?

Harry and Meghan have been vocal about protecting their children from public scrutiny

By TCP News Desk April 30, 2025
Harry and Meghan have been vocal about protecting their children from public scrutiny
Harry and Meghan have been vocal about protecting their children from public scrutiny

This year, Meghan Markle has been offering rare peeks into her private life in Montecito, California, sharing sweet moments of her two children Prince Archie and Princess Lilibet. 

Since stepping down as senior royals in 2020, Harry and Meghan have been vocal about protecting their children from public scrutiny. But now, some commentators are questioning the timing of these more frequent glimpses.

Writing for the Daily Mail, former politician Nadine Dorries speculated that the uptick in Archie and Lilibet appearances may be tied to Meghan’s new lifestyle brand, As Ever.

"After years of keeping Archie and Lilibet out of view, apart from sanctioned images, why are they suddenly cropping up now?" Dorries asked.

"Is it because their presence might be perceived as helping Meghan’s aspirational lifestyle brand, sold as it is on the idea of perfection in the home and joyful family life?"

She also noted the contradiction between the couple’s privacy advocacy and the decision to share even limited views of their children on social media.

"I can’t honestly believe that Harry will be entirely happy with his children being seen on social media in this way," Dorries added.

The commentary comes just days after Harry and Meghan renewed their call for stronger protections for children online.

In a BBC Breakfast interview last week, Harry emphasized the dangers of social media, saying:

"Life is better off social media. We’re just grateful that our kids are too young to be on social media at this point."

Have Prince Archie and Princess Lilibet been seen in public?

The Sussexes have shared rare, controlled glimpses of their children, but they generally keep them away from the spotlight. 

Meghan has been offering rare peeks into her private life in Montecito, California, sharing sweet moments of her two children baking and playing outdoors in the California sunshine.

Importantly, the children’s faces remain hidden in photos and videos — a move clearly aimed at preserving their privacy.

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