Prince Harry and Meghan Markle have been accused of keeping their Coronation attendance a "secret" so that they can create "hype" and remain relevant in the news, a PR expert said.
Casey Jones, while speaking to The Express, deduced that not confirming nor denying their attendance of King Charles III's Coronation is a PR move that the Sussexes are using to reframe their "image."
This means that as the day to the historic event is approaching, they are getting more and more attention from the press as they are monitoring everything little thing that could give them their answer.
"I definitely think that the couple should attend the Coronation. You need to understand that there’s a reason why their spokesperson revealed that they’ve received the invitation. It’s a hint that they’ll be attending," Jones said.
"They had a choice of not declaring it but they did, so there has to be a reason behind it. This is how PR works for celebrities and royal families," he added.
"They can’t just blatantly announce that they’ll be attending an event because they deliberately want things to be secretive."
He explained: "That’s because being secretive creates an element of hype, which keeps the audience guessing and talking about them. Ideally, that’s what they want. They want people to talk about them so that they stay in the news and get indirect feedback."
Jones said that talks of their appearance would abruptly end if they chose to announce it and so by "dropping hints one by one," their team "takes the discussion forward while keeping the celebrity as a consistent part of the whole conversation."
"Their PR team wants to see how the audience reacts to the announcement of acknowledging the invitation."
"Seeing is believing, so when the public sees them attending the King’s Coronation, it will form positive impressions about them," he said.