Prince William has sought massive inspiration from his father Prince Charles and naturalist David Attenborough and launched a £50 million environment conservation fund named the 'Earthshot Prize.'
"We felt that the one piece of the jigsaw that was maybe missing was positivity," William said.
"I felt very much that there’s a lot of people wanting to do many good things for the environment and what they need is a bit of a catalyst, a bit of hope, a bit of positivity that we can actually fix what’s being presented," added the royal.
The Duke of Cambridge felt drawn to raise his voice for the cause, reported the Guardian.
William thought it was "[his] job and [his] responsibility," said the publication.
Termed as "the most prestigious global environment prize in history," the fund will give out five £1 million prizes awarded every year for the next ten years, with the aim of turning "the current pessimism surrounding environmental issues into optimism, by highlighting the ability of human ingenuity to bring about change, and inspiring collective action."