How Prince William is cleverly avoiding King Charles's media missteps

Prince William’s evolving public strategy is earning praise from royal experts, with one commentator claiming the future King has clearly “learned his lesson” from the media missteps of his father, King Charles.

The Prince of Wales recently appeared in a candid conversation on Brazilian television while wrapping up his Earthshot Prize tour.

Speaking with Domingão host Luciano Huck, William opened up about navigating Kate Middleton’s cancer diagnosis with their children, Prince George, Princess Charlotte and Prince Louis, and revealed that none of them has a mobile phone yet.

According to former BBC royal correspondent Jennie Bond, William’s approach is a direct response to mistakes made in the previous generation.

She told the Mirror: “When I was the BBC’s royal correspondent, it was the dream to get a proper interview with any member of the Royal Family. And it remained just a dream. Charles and Diana did, in the end, sit down for interviews – though not with me.”

“Both were disasters. So I can quite understand that William is choosing to do things in a different way. And I think it’s working.”

“A formal sit-down interview is inevitably rather stiff and staged. William has found a way of allowing us to know some of his most personal thoughts and feelings in a very natural and rather charming way."

“And his words are reaching a multigenerational and far broader audience than if he did a formal interview with mainstream media. 

"So, even though I’d find it extremely annoying if I were still the royal correspondent for one of the main TV stations, I think William has hit on an excellent strategy.”

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