Meghan Markle has given fans a rare glimpse into her personal life, subtly revealing her love language while announcing the new name of her lifestyle brand, As Ever.
The Duchess of Sussex took to Instagram to introduce her brand’s rebranding and described it as a “new chapter” in her life. In doing so, she expressed how As Ever embodies the things that matter most to her.
“This new chapter is an extension of what has always been my love language—beautifully weaving together everything I cherish: food, gardening, entertaining, thoughtful living, and finding joy in the everyday.”
Meghan further hinted that she will continue to share insights into her brand’s journey, telling her followers:
“I will keep sharing behind-the-scenes tidbits with you here as we ramp up to launch, and I can’t wait for you to get your hands on everything we’ve been creating.”
So far, jam has been confirmed as one of the first products under the As Ever brand, aligning with Meghan’s passion for food and homegrown ingredients.
The name As Ever is a phrase Meghan Markle has been known to use frequently in her personal notes and social media posts, signing off as "As Ever, Meghan". It signifies continuity and consistency, reflecting her desire to stay true to her identity and passions, despite the dramatic changes in her public life.
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