December 22, 2022

Celebrity

H&M removes Justin Bieber collection after singer called it 'trash'

Justin Bieber shared that H&M did not seek his approval for the collection

By George Johnson December 22, 2022
Justin Bieber 

H&M has removed all of their recent Justin Bieber merchandise two days after the singer put the retailer on blast for using his name and photos without his "approval".

Despite reps for the brand told E! News that they "followed proper approval procedures" but decided to remove the collection "out of respect" for the singer.

This comes after the Stay singer took to his social media to tell his 270 million followers to not buy the "trash" collection which included sweatshirts and tote bags with his face printed on it.

"I didn’t aprove [sic] any of the merch collection that they put up at H&M .. all without my permission and approval," Bieber wrote on Instagram. 

"SMH I WOULDN’T BUY IT IF I WERE YOU."

The Grammy winner continued, "The H&M MERCH THEY MADE OF ME IS TRASH AND I DIDN’T APPROVE IT DONT BUY IT."

Bieber doubled down on the comments section of a fan page that shared snaps of the H&M merchandise, writing, "When everyone finds out I didn’t approve any of this merch smh ".