Meghan Markle & Prince Harry On Branding

Meghan Markle and Prince Harry are using a unique brand image to use their brand.

The Duke and Duchess of Sussex, are seemingly experiencing a 'learning curve' in merging an identity that is true to their royal ties and American life.

Expert Eric Schiffer says: "I think all of this is still a learning curve because they're being very creative. I applaud them in that.

"They've been very creative in how they've gone out to build this brand in ways in which there really hasn't been a clear roadmap, unless you've got the full power of the overall authority."

Mr Schiffer added: "He's [Harry] got the DNA, but he's got questionable real time bonafides. They're having to create this persona of a global, magnanimous, royal figure."