Taylor Swift in trouble amid ‘Life of a Showgirl’ merchandise controversy
‘Cruel Summer’ singer stopped to sell her merch after Las Vegas performer filed a lawsuit against the singer
Taylor Swift recently landed in hot water amid Life of a Showgirl merchandise controversy.
In a report by Parade, the Cruel Summer actress’ merchandise could be pulled from the shelves notably after a Las Vegas performer requests a federal judge to stop sales of the products in the wake of trademark lawsuit.
Maren Flagg, who performs under the name Maren Wade, had built her Confessions of a Showgirl brand since 2014, after she launched a column by that name in Las Vegas Weekly.
Over the years, Maren reportedly expanded it into a live show, a touring production, a book, a podcast, and a federally registered trademark.
Last month, Maren filed a lawsuit against Taylor and in the first week of April, she moved a motion to stop the singer from selling merch under The Life of a Showgirl name, per Rolling Stone.
It is pertinent to note that U.S. Patent and Trademark Office had already rejected the 14-time Grammy winner’s attempt to register the name.
Despite the rejection, Taylor’s team still proceeded with merchandise sales.
“Within weeks, the name appeared on drink tumblers, candles, hairbrushes, and garment tags,” stated Maren’s filing.
It further said, “Defendants built a dedicated retail storefront around it, launched collaborations with numerous national brands, and filed a trademark application across fourteen international classes, covering everything from disposable napkins to ponchos.”
“They never contacted plaintiff. They never sought her consent,” mentioned the statement.
Nevertheless, Maren opened up that she spent more than a decade building ‘Confessions of a Showgirl’ brand and even registered it.
Later, she receives trademark law and this registration ensures that the “creators at all levels can protect what they've built. That's what this case is about”.
Meanwhile, a hearing on the preliminary injunction is going to be held on May 27 in Los Angeles’ federal court.
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