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Are Prince William and Kate Middleton setting their sights on the US?

William and Kate have quietly trademarked several of their major initiatives under the US Patent and Trademark Office

By TCP News Desk October 07, 2025
Are Prince William and Kate Middleton setting their sights on the US?

A major clue suggests that Prince William and Kate Middleton could soon expand their royal influence across the United States.

The Prince and Princess of Wales, known for their focused, modern approach to royal duties, have quietly trademarked several of their major initiatives under the US Patent and Trademark Office, including The Royal Foundation, The Earthshot Prize, and Kate’s Shaping Us campaign.

All three are officially registered with Kensington Palace as their UK base, but their US trademarks hint at long-term plans to grow their outreach internationally.

According to filings, Shaping Us is described as promoting “public awareness in the field of childhood development,” while The Earthshot Prize focuses on “nature conservation and protecting the environment.” 

Meanwhile, the Royal Foundation’s listing references “charitable activities in the field of mental health.”

Royal expert Jennie Bond told OK!: “William is clearly on a charm offensive in the US, and it’s working. He’s turning his popularity into a positive force for good.”

In 2023, the prince was named the most popular public figure in the US, surpassing President Biden and even King Charles.

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