Kylie Jenner teases new Kylie Cosmetics product in vacation video

Kylie Jenner posted a new video to Instagram showing her applying makeup on Thursday.

The 27-year-old brunette was on vacation. she wore a hot leopard print Dolce & Gabbana baby doll nightgown and initially wore no makeup.

The reality TV star revealed in her caption that she used a brand new product from her business, Kylie Cosmetics, during her tutorial.

The caption on the Kylie Cosmetics page said, "Kylie's summer vacation glam, can you spot our newest product?"

Many fans hinted it was a new brown mascara or lip gloss, and fans went crazy trying to figure it out.

She established Kylie Cosmetics makeup company in 2015.

Coty purchased a 51 percent pale from Jenner in 2019 for $600 million, valuing the business at roughly $1.2 billion.

Jenner is still involved in the marketing and image of the brand. Online sources credit Jenner's influence and the calibre of Kylie Cosmetics' products for the brand's success.

Previously, she posted a short clip with Stormi as the two did their makeup on the yacht where they are currently vacationing.

At one point in the get ready with me, the Keeping Up with the Kardashians alum reassured her daughter that she likes her best when she is natural and without any makeup on.

Is Kylie Cosmetics still owned by Kylie?

Kylie Jenner's makeup brand, Kylie Cosmetics, is also doing well, as evidenced by its continued expansion into new markets worldwide. Jenner established the brand in 2014, and in 2019 she sold Coty a 51 percent share for $600 million. 

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