July 30, 2023


Check out: Travis Scott unveils Utopia merch on heels of album release

Travis Scott's latest album Utopia features collaborations with Drake, Beyonce, The Weeknd etc

By Betty Cruise July 30, 2023
Check out: Travis Scott unveils Utopic merch on heels of album release
Check out: Travis Scott unveils Utopic merch on heels of album release

Travis Scott has announced a brand-new collection of merchandise to celebrate the release of the album Utopia.

Most of the merch, which includes a $150 Briefcase, Kaws T-shirts, and timeless Nike Air Force 1 sneakers, have been sold out despite their staggering prices.

Scott collaborated with several brands to create customized Utopia shirts, such as tees from Kwas starting from $65, St Michael collab T-shirts that cost a whopping $150 for each, and La Flame’s iteration of the Utopia-inspired shirts for $55 each.

The merchandise website also features a bunch of rare items, including five different Circus Maximus movie posters and six Utopia zines with different covers, each of which includes a CD of the album.

The Goosebumps rapper released his anticipated album on Friday, July 28. Speaking to Pin-up magazine, Travis Scott explained the meaning behind the album name, saying, "Utopia is something that people feel is so far-fetched and out of reach, some perfect state of mind.

"But you create it yourself. There are people who achieve utopia every day. They may not be the richest people with the dopest cribs, but it’s a utopia wherever they are, and that’s the most you can have."

He continued: "With every album I live in these worlds in my mind — I’m trying to show people experiences where utopian things can exist, and you can enjoy yourself and have a good time. They can create energy that spews out magical things — new cures, new buildings, new avenues for people to move forward. People need to see that utopia is real."