Kanye West terminates Yeezy, GAP deal following contract breach

Kanye West has terminated his Yeezy contract with GAP after the clothing company failed to deliver on its promises for over two years. 

The Donda rapper had previously warned the company that he would terminate the deal amid his feud with Adidas, which they had partnered with Ye’s fashion house for 10 years.

However, the clothing giant did not take note of his warnings leaving the Praise God hit-maker's legal team serving GAP a letter notifying the partnership termination, reasoning that they did not act as per their contract according to The Wall Street Journal.

GAP "was required to sell 40% of the Yeezy Gap assortment in brick-and-mortar retail stores during the third and fourth quarters of 2021" and declined to do so, the memo read.

The retailer also promised "to open as many as five retail stores dedicated to showcasing Yeezy Gap products by July 31, 2023," but no such measures were taken.

In an email obtained by Page Six, Mark Breitbard, President & CEO of Gap Brands confirmed that the partnership was indeed terminated but denied the rapper's allegations. 

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