JLo's unique strategy to promote Netflix rom-com ‘Office Romance’

Jennifer Lopez has recently revealed that she’s using a unique strategy to promoter her latest Netflix rom-com, Office Romance.

The American actress has already updated her LinkedIn profile with a few fictional jobs which is a big part of her promotional campaign for her upcoming Netflix movie, which will premiere on June 5.

The jobs, which are not real, include a custodian with dreams of management, which she referred from her Maid in Manhattan role.

Another job she mentioned was of a lovelorn wedding planner from her old flick, The Wedding Planner, another bride-to-be in Shotgun Wedding and the latest job is her role as the CEO of Air Cruz in Office Romance movie.

JLo also allowed fans to apply on LinkedIn to become a Pink Guard for a day, that would make them earn money to attend the premiere in New York.

It is pertinent to mention that studios are currently shifting their focus to the networking platform for the last decade, comprising a campaign for Liam Neeson’s “particular set of skills” in 2015’s movie, Taken 3,

Meanwhile, other celebrities like Ryan Reynolds, Jessica Alba and Shaq have capitalised on their star power to promote their latest projects.

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