Hailey Bieber drives Rhode to shut down after lawsuit

Hailey Bieber launched a beauty care brand Rhode in 2022, instantly going viral with her innovations and creativity.

However, it is known to a few that the brand has been subjected to a lawsuit soon after its launch nearly four years ago.

The company founded in 2013 was sued for “trademark infringement by a fashion line” that held the same name.

The plaintiff revealed that Purna Khatau and Phoebe Vickers, owners, refused to give up the trademark that Hailey tried to gain back in 2018.

In 2024, the clothing business announced they are closing its doors after losing the legal battle with a ruling from the judge.

The original business with the same name began to make the rounds recently after a netizen brought it back in the spotlight.

They shared the statement issued by the company running out of business after ten “incredible years,” writing a caption: “We’re really pretending the original RHODE never existed.”

One of the X users shared their opinion that the mother-of-one “doesn’t care about driving a business into ruin.”

Is Hailey Bieber Rhode causing skin damage?

The model’s brand has been subjected to severe criticism after several customers reported extreme allergic reactions by using her products.

Hailey is yet to response to the negative feedbacks on the products from the beauty line which was sold for a $1 billion to e.l.f. last year.

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