Bad Bunny sends message of inclusivity in Super Bowl trailer

Bad Bunny’s trailer for the Super Bowl Half Time show is all about bringing people together

By Aamna Razi January 17, 2026
Bad Bunny sends message of inclusivity in Super Bowl trailer
Bad Bunny sends message of inclusivity in Super Bowl trailer

Bad Bunny has officially shared a video trailer for his upcoming performance for the Super Bowl Halftime at the Super Bowl LX.

The Puerto Rican rapper’s appearance was debated by netizens and crowd goers as well as becoming the target of backlash from Donald Trump as well as the singer’s publicly stated fear of ICE officials put a damper on things.

However, the Moscow Mule singer has responded with love and a message of unity, via his own Instagram and also Apple Music.

The music streaming giant notes of the trailer, “The film serves as an open invitation, welcoming the entire world — no matter who you are or where you are from — to join Bad Bunny...”

It continues, “for his monumental Super Bowl Halftime performance and get excited for the rhythm, unity and cultural richness that only Bad Bunny can bring to the global stage.”

In the video, the rapper, whose real name is Benito Antonio Martínez Ocasio, can be seen dancing alone in Puerto Rico.

Benito is then joined by a diverse group of people, from different races and ethnicities as share on-on-one dances with him.

The video then cuts to the rapper smiling amid the crowd of everyone having a good time to his song Baille Inovidable, which translates to unforgettable dance.

Notably, the trailer sends a powerful message of embracing different cultures and bringing them together through music.

RELATED: Shakira proudly supports Bad Bunny ahead of his Super Bowl Halftime debut