How Meghan Markle's brand is really doing, according to an insider

Meghan Markle’s lifestyle brand As Ever has been subject of discussion for weeks following the launch of her holiday collection recently.

Now, an insider has come forth to give some insight on how the brand is actually performing and whether or not the Duchess of Sussex has seen an increase in sales, after some issues emerged previously.

Speaking to Newsweek, the source claimed that, “It’s all going very well.”

"There has been the inevitable seasonal uptick that you would expect, Thanksgiving being this week and then we start running into Christmas,” they shared.

There have been many reported issues with the brand’s supply chain as their stock has been selling out within minutes of launch. However, those issues seem to have been ironed out now.

“Everybody's really pleased that some of the gremlins that were there at the start—that are inevitable with any new business—seem to have been ironed out now... as it related to things like supply chain, production, scalability, that sort of thing.

"It all seems to be in a pretty good place but it's still a young business. There's still and always will be room for improvement, but it's going really, really well. It's starting to find its stride now."

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