Meghan Markle sparks fan frenzy with second teaser for As Ever launch

Meghan Markle has dropped a brand-new teaser for her lifestyle label As Ever, sending fans into a frenzy ahead of an “exciting new launch” later this month.

On Friday night, the Duchess of Sussex shared a sleek video to her brand’s Instagram Stories.

The bottle, dark and elegant, appears distinct from Meghan’s previous wine releases: her 2023 and 2024 Napa Valley Rosés and 2024 Marlborough Sauvignon Blanc. 

Earlier this year, As Ever confirmed plans to expand into Méthode Champenoise Napa Valley sparkling wine, making this teaser seem like the real deal.

Earlier this week, Meghan also shared a short woodland-themed video captioned “Save The Date 10.28.25”, hinting at a major announcement coming October 28.

Fans were thrilled, with one posting on X: “You see how Meghan’s just out here building her empire and minding her business? Love it!”

RELATED: Meghan Markle and Prince Harry's surprise Netflix cameo mention stuns fans