Kiss of Life responds amid blackfishing accusations

Kiss of Life is facing the heat after an ill-planned homage turned into racism accusations.

The K-pop girl group recently hosted a live stream where they wore gold chains and askew hats with 50 Cent’s In da Club playing in the background.

The artists danced to the tune of the song celebrating the birthday of the band member Julie.

However, viewers found the act offensive with some accusing the group of cultural appropriation.

Kiss of Life’s label, S2 Entertainment, was compelled to respond to the apparent backlash and said the celebration “could be perceived as offensive.”

The band itself also apologised in a handwritten letter posted on their Instagram.

“We really want to sincerely apologize for the content that was uploaded that caused so much disappointment to our fans,” the apology read. “We have to seem calm on the outside, but the time leading up to this letter has honestly been hard.”

Kiss of Life expressed their admiration for “old school hip hop,” which they say has a profound impact on their work.

The four members acknowledged that their livestream went “too far” and was “culturally insensitive.”

The group also revealed that the past few days have been difficult and promised to educate themselves in an effort for continuous improvement.

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