Meghan Markle dances and cooks in new video ahead of brand launch
Meghan is seen whipping up something in the kitchen, stirring two pots at once with wooden spoons
Meghan Markle has taken to Instagram to share a personal and playful video just hours before the official launch of her new lifestyle brand, As Ever.
In the short reel, Meghan is seen whipping up something in the kitchen, stirring two pots at once with wooden spoons while dancing and giggling in a cozy white sweater. The scene then cuts to her poring over product packaging, pencil in hand, editing text and making last-minute tweaks to her line’s debut products.
"From the start to the finish. What an adventure it’s been. One more sleep!" she captioned the post, tagging @aseverofficial.
Launching in a matter of hours, the As Ever brand promises to deliver a slice of Meghan's California lifestyle. The first collection includes: Raspberry Jam (in keepsake jars), Lemon Ginger Tea Blend and Crepe Mix.
Other items — such as Wildflower Honey, Hibiscus Tea, and Shortbread Cookies — are listed as “available Spring 2025” on the website.
Meghan shared that her goal is to help customers “mimic the magic of Montecito in a way you can recreate at home.”
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