August 23, 2023


Scooter Braun's business shakeup: controversial moves shake industry

Scooter Braun's management stable amid speculation: Bieber, Lovato, and Grande on move

By Betty Cruise August 23, 2023
Contractual complexities unveiled in Scooter Brauns management shuffle.
Contractual complexities unveiled in Scooter Braun's management shuffle.

Amidst the swirling rumors and speculation surrounding the recent departures of artists under Scooter Braun's management, insiders have stepped forward to shed some light on the intricate web of negotiations and transformations taking place.

According to a reliable source, all of Scooter Braun's clients remain bound by contractual agreements. 

These agreements have been subject to ongoing discussions spanning several months, coinciding with Braun's transition into his elevated role as the CEO of HYBE America. 

The insider dispelled some of the swirling rumors, asserting that people are operating on misinformation. 

They highlighted that SB Projects' team continues to oversee the management of both Justin Bieber and Ariana Grande as they navigate this evolving organizational structure.

However, the narrative becomes more complex as conflicting reports suggest that Justin Bieber, who recently made significant changes by revamping his legal representation, agency affiliation, and business management, appears resolute in his intent to part ways with SB Projects.

Braun has accumulated both envy and animosity along the way. 

This has contributed to a kind of collective fervor where observers, driven by schadenfreude, are eager to see him stumble. 

This intense atmosphere has clouded objective perspectives on the matter.

Insiders speaking to Variety suggest a different narrative. They propose that Justin Bieber and Ariana Grande may not be bidding adieu to the company after all.

Instead, it appears that Scooter Braun is strategically retreating from the day-to-day management grind. 

His focus? A lofty one – as the CEO of HYBE America, the colossal South Korean entertainment powerhouse steering K-pop sensations BTS.

The twist in the tale is that Braun had inked a deal in 2021, selling Ithaca Holdings, the parent company of SB Projects, to HYBE America for a staggering $1.05 billion.