Whatsapp rolls out NEW 'snapchat-like' messaging feature

Whatsapp is innovating its platform day by day.

The Meta-owned platform revealed this week that WhatsApp will now allow you to record and transmit video snippets straight to the messaging client. The end-to-end encryption service of the app similarly protects instant video messages, which can be up to 60 seconds long.

"We think these will be a fun way to share moments with all the emotion that comes from video, whether it’s wishing someone a happy birthday, laughing at a joke, or bringing good news," the company said on Thursday in a blog post.

According to the company, the new tool will be comparable to sending a voice message on the platform and will include a hands-free option for recording videos.

According to the business, the new version has started to appear on the app and will be accessible to everyone in the upcoming weeks.

WhatsApp released an upgrade earlier this year that allows users to edit messages within the app (as long as it's done within 15 minutes of sending).

After Meta released an earnings report that was stronger than anticipated, WhatsApp released its most recent product update. As CEO Mark Zuckerberg's "year of efficiency" for the social media juggernaut appears to be paying off, the business reported on Wednesday that revenue increased 11% year over year to $32 billion for its quarter ending in June. Shares of the Meta stock have increased by more than 150% in 2023 following a brutal 2022.