Bad Bunny shares social hiatus helps him 'breathe better'

Bad Bunny is grateful for his time off of social media.

In light of his new Pepsi commercial for the Press Play on Summer campaign, the Puerto Rican actor opened out to People magazine on leading a balanced existence on social media.

"I've done it several times and when I come back to social media, I ask myself 'Why did I come back?'" the Me Porto Bonito singer, 29, tells the outlet exclusively.

He continues, "The truth is that every time I close my phone for a long period of time like a week — and there have been occasions where I've managed to stay off for a month — that's when I feel best."

This, according to Bad Bunny (real name Benito Antonio Martnez Ocasio), enables him to spend more time "outside."

"I even breathe better," he says. "But at the end of the day going on social media is inevitable, even if it's for one minute."

Bad Bunny turned his Instagram account private in January. He also updated his Twitter bio to read "me van an extraar."

He had previously revealed to Billboard in a cover story interview that he intended to retire from music in 2023.

"2023 is for me, for my physical health, my emotional health to breathe, enjoy my achievements," Benito explained. "We're going to celebrate. Let's go here, let's go there, let's go on the boat. I have a couple of sporadic commitments, and I'll go to the studio, but there's no pressure. Remember yourself, cabrón. You've worked your ass off."

Prior to his headline appearance at the Coachella Valley Music and Arts Festival, he made a comeback in April.

"I have so much to tell you, but I better tell you tomorrow at Coachella..." the musician wrote in a since-deleted post alongside a set of nine mirror selfies.