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Dylan Mulvaney’s Maybelline ad boycott, Fans come forward in defence

Dylan Mulvaney’s Maybelline ad has been facing boycott and backlash after Bud Light partnership

By Betty Cruise April 26, 2023

Dylan Mulvaney’s got hate and some support.

Dylan Mulvaney's fans are still at her side as transphobic trolls attack another of her agreements, this time with the cosmetics company Maybelline.

After partnering with Bud Light earlier this month, the TikTok star provoked weeks' worth of anti-trans outrage; conservative artist Kid Rock even released a video of himself shooting up cases of the beer in protest.

Social media users are now focusing on Mulvaney's relationship with Maybelline, specifically a sponsored Instagram picture from March 13 in which she appeared to be "getting glam" using products from the company.

On Sunday, online personality Oli London tweeted, “Maybe he’s born with it, maybe it’s Maybelline,” misgendering Mulvaney (who uses “she/they” pronouns) and mocking the partnership using the company’s famous tagline.

Dylan Mulvaney's fans has  answers for 'bigots'

Mulvaney's defenders defended her as others urged customers to #BoycottMaybelline.

“This is it btw. This is the entire reason they’re having a meltdown,” one tweeted, sharing the star’s original beauty tutorial.

“Because Maybelline dared to sponsor a trans woman, Dylan Mulvaney, for this 13 seconds video. Meanwhile, women, trans and cis, with actual problems, are left to drown in hatred. TERFs are nothing but bigots.”

Another joined, “So, transphobes are boycotting Maybelline now due to a sponsored video with Dylan Mulvaney, a transwoman. It’s going to be good fun when the transphobes realize they need to boycott every single makeup and fashion brand then and are forced to walk around in just paper bags.”

Added another defender, “No cis women were harmed in that sponsored content, bigots.”

a fourth fan joked, “I think Dylan Mulvaney should just partner with every single water brand so transphobes die of dehydration lmao.”