November 18, 2022


Billie Eilish dons wet look for Eilish No. 2 perfume campaign

Billie Eilish launches new fragrance, Eilish No.2

By Samantha David November 18, 2022

Billie Eilish dons wet look for Eilish No. 2 perfume campaign

The latest perfume advertisement from Billie Eilish is moody and sopping wet.

The 20-year-old Grammy winner poses in the advertisements for her new fragrance, Eilish No. 2, while wearing looks like a sheer, loose-knit dress and a plunging wrap top.

"I really liked the idea of a darker, rainy world for Eilish No. 2," Eilish said in a statement.

"We started with the original ‘Eilish’ elements of warmth and sweetness, but then added spicy and woodsy elements for a more sultry, and wet feeling."

According to a press release, the actress "wanted to convey a feeling of her sensual side and being drenched in these notes, worn to envelop the skin."

The advertising campaign appeared to be a reference to Eilish's Happier Than Ever music video, in which she can be seen dancing outside on a rainy night.

"The launch of Eilish was a worldwide success. It was exciting to see fans respond so enthusiastically to Billie’s debut fragrance, a scent that she had been chasing for years," Parlux President Lori Singer said in the press release.

"As a passionate fragrance enthusiast, Billie was excited to develop her new scent, took time out of her busy schedule to come to the fragrance lab to meet and work directly with the perfumer."

Added Singer, "Billie knew exactly what she wanted to create; a wet, rainy, sultry, woody floral scent called Eilish No.2."