Coca Cola slated for first ever metaverse product launch on Fortnite

The Coca-Cola Company is orchestrating the world’s first soft drink launch in the metaverse, seeing an overwhelming response from TikTok.

The company is rolling out a gaming-inspired version of the of the iconic classic soft drink.

The company stated that the drink will be available in "a metaverse-like world within Fortnite" after which it will be slated for a limited, physical release.

Speaking of the new launch the company’s Senior Director Of Global Strategy, Oana Vlad, said "the taste [is] inspired by the playfulness of pixels, rooted in the experiences that gaming makes possible."

In addition to the drink there will be a scannable code on each can which will take customers to a game that shares the story of BYTE. 

Since the announcement, TikTok has gone berserk. 

"It’s called coke BYTE… and apparently it tastes like pixels. I really don’t know what pixels taste like," a TikTok user by the handle @tomsguide wrote. 

"If it tasted as awful as the starlight, I’m not buying it," one commenter said referring to the company’s failed "starlight" drink.

"Ok, but the starlight one was just watered down cola. What will this be? More carbonated? Sooooo cool," another joked.