Sydney Sweeney adds fire to lingerie launch controversy with latest post

American actress Sydney Sweeney seemingly pokes fun at the ongoing controversy about brand launch

By Hifza Ahmed Siddiqui January 27, 2026
Sydney Sweeney adds fire to lingerie launch controversy with latest post
Sydney Sweeney adds fire to lingerie launch controversy with latest post

Sydney Sweeney, who is known for her role in Euphoria, launched her lingerie brand "syrn" in her signature, controversial style.

The 28-year-old decided to create a buzz about the new clothing line by performing a controversial stunt which is said to possibly land her in legal troubles.

For building a hype, the Anyone But You star was accompanied by her team as they hung bra strings on the Hollywood sign located on Mount Lee in the Hollywood Hills section.

Although the move sparked a debate online, the A-list actress seemingly poked fun at her haters as she shared the final result of the video and added link in her Instagram story.

She kept her racy picture as the cover of the clip, adding fire to fuel with the stunt that also sparked a reaction from the Hollywood Chamber of Commerce.

The department, who own the LA icon, revealed in a statement that the actress and her team did not have the permit by the Hollywood Chamber of Commerce.

According to their statement, the HCC had no “prior knowledge” of what the Christy actress was up to.

It was reported that Sydney might be slammed with a legal action, facing charges of vandalism and trespassing of the place.

Who is investing in Sydney Sweeney's lingerie brand?

Coatue Management (Coatue Innovation Fund) is supposedly backing the upcoming lingerie brand, where Jeff Bezos and Michael Dell are the two key investors in the fund.

RELATED: Sydney Sweeney opens up on gruelling training for new role