Meghan Markle quietly shelves digital boutique to focus on brand expansion

Meghan Markle’s whirlwind year of entrepreneurial ventures appears to have hit pause, at least on one front.

The Duchess of Sussex, 43, has been juggling multiple projects in 2025, from her lifestyle Netflix series With Love, Meghan, to her podcast Confessions of a Female Founder, and the launch of her latest venture, the lifestyle brand As Ever. 

Earlier in the year, she also made a high-profile return to Instagram and joined the popular fashion and lifestyle curation platform ShopMy.

On ShopMy, Meghan curated a personal storefront, offering fans a glimpse into her style by sharing her favourite products. 

Items ranged from a £189 rag & bone straw panama hat to an £80, A-line skirt from Bleusal, all part of what was marketed as a “handpicked and curated collection.”

But activity on the account has come to a standstill. 

It’s now been over 10 weeks since Meghan’s last update. Before then, she had been posting regularly, nearly every week since launching the page 20 weeks ago.

While there has been no formal announcement regarding the platform’s future, the silence suggests that Meghan may have shelved the project in favour of dedicating more energy to her growing As Ever brand.

In recent weeks, Meghan has been busy promoting the brand’s first wine — a 2023 Napa Valley Rosé, which sold for £22 per bottle. 

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