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Hailey Bieber’s sweet gesture that made ‘Swag’ happen

Hailey Bieber has been standing on business with Justin Bieber

By TCP News Desk July 13, 2025
Hailey Bieber’s sweet gesture that made ‘Swag’ happen
Hailey Bieber’s sweet gesture that made ‘Swag’ happen

Hailey Bieber has stuck close to husband Justin Bieber despite consistent marriage breakup rumours, and she has apparently played a part in the creation of his seventh surprise album Swag.

The Rhode founder, who is currently celebrating the release with the father-of-one, was an uplifting force in her husband’s life.

An insider that was close to the creative process of the laid-back album dished to People magazine, "Hailey was by Justin's side for the whole creation of the album."

They further noted that, "Hailey supported Justin to follow his artistic instincts. She helped him to trust himself and do what Justin knew he wanted to do as an artist."

The 28-year-old has also been loud and proud on her social media platforms, promoting Justin’s music on her official accounts after the pair seemed to be throwing subtle shade at each other online in past months.

Hailey, and the duo’s son Jack Blues Bieber has also been featured on some of the artwork of the mixed genre album.

Justin’s album has also reportedly given him more possibilities to explore his creative visions than ever before, since he was bound to making a certain type of music with his former manager, Scooter Braun.

What is Justin Bieber’s new album SWAG about, and how does it reflect his personal life?

Justin Bieber’s latest album Swag explores themes of fatherhood, mental health, and personal growth with a raw, pop-soul sound. 

RELATED: Justin Bieber reveals 'authentic self' after split with Scooter Braun