Justin Bieber's former manager Scooter Braun reacts to 'Swag'

Justin Bieber’s former music manager, Scooter Braun, broke his silence over the weekend to share his thoughts on the singer’s latest album, Swag.

Braun, who stepped away from management in 2024, took to Instagram on Saturday to describe the project as “the most authentically Justin Bieber album to date."

The record executive called it “beautiful, raw, and truly him,” and said it reflected Bieber’s artistic maturity.

“I had the privilege of witnessing his growth for almost two decades,” Braun wrote.

Furthermore, the entrepreneur named “Daisies” as his favourite track, and praised Baby singer's vocal tone as “the best in the world”.

“He poured his soul into this project, and you can feel it in every single run,” he added.

Braun rounded off the post by saying he was taking his children to see Superman.

Notably, the comments came months after Bieber and Barun ended their 15-year professional relationship.

For the unversed, Braun discovered Bieber through his YouTube videos back in 2008, when the singer was just 13 years old.

Their split reportedly stemmed in part from financial issues following the cancellation of Bieber’s Justice World Tour in 2022.