Selena Gomez excited to partner with Cookware brand 'Our Place'

Selena Gomez has joined forces with a Pakistani-American social entrepreneur, Shiza Shahid over a family-friendly cooking venture.  

For Shahid, collaborating with Gomez was a dream come true and she could not be more excited.

Our Place’s official Instagram page introduced the Senorita crooner's cookware line sharing why they decided to choose Gomez.

It read," When we think of cooking joyfully, Selena Gomez immediately comes to mind. We’re so thrilled to partner with her to bring joy, warmth, and (re)connection with our whole selves back into our cooking practice." 

Further adding, "For us, cooking can be a form of therapy and a catalyst for connection. Selena’s work in mental health and her joyful, authentic (and often very funny!) journey to home cooking couldn’t be more reflective of what Our Place stands for."

Gomez could not stop gushing over the honour and taking to her Instagram announced the good news with her large fan-base featuring a picture of herself cooking and wrote, "Finally I can share my collection with Our Place! The collection is a celebration of all ways we cook- as beginners or experts, perfectly or imperfectly, messily and joyously. Our Place is immigrant and women-owned, rooted in building a bigger table."

This cooking line owned and run by women, inspires people to reconnect with their heritage, food systems by cooking and sharing their food.

The company aims to donate 10 % of every purchase to the Rare Impact Fun of the icon's makeup line Rare Beauty to provide mental health help for young people.