Taylor Swift’s upcoming Eras Tour film is being compared to a Marvel film, after ticket presales wing beyond $10M, only hours after it was announced.
Speaking to Deadline, a distribution executive suggested AMC does not need to spend too much on marketing, noting, “All AMC needs is Taylor Swift posting about the movie on social media to her fans!”
The Lover singer announced the upcoming concert film on Thursday, weeks after wrapping up the U.S. leg of the tour.
“The Eras Tour has been the most meaningful, electric experience of my life so far and I’m overjoyed to tell you that it’ll be coming to the big screen soon,” she said, writing on social media alongside a video featuring snippets from the over 50-day show.
“Starting Oct 13th you’ll be able to experience the concert film in theaters in North America! Tickets are on sale now at http://taylor.lnk.to/TSTheErasTourFilm. Eras attire, friendship bracelets, singing and dancing encouraged 1, 2, 3 LGB!!!! (iykyk),” she added.
The film will play at AMC, Regal Cinemark in Dolby, and Imax from Oct. 13 to Nov. 5.
Tickets are priced at $19.89 and $13.13.
Following its release, The Eras Tour film will be up against Lionsgate’s Ordinary Angels on Oct 13, Apple/Paramount’s Killers of the Flower Moon on Oct. 20, Uni/Blumhouse’s theatrical day-and-date of Five Nights at Freddy’s on Oct 27.