Drake left people of Toronto speechless as he decided to promote his upcoming ninth studio album ICEMAN, his first solo project since For All The Dogs.
The 39-year-old rapper decided to make the announcement of his release date extra special by hiding it in a huge block of ice.
After he penned down in caption of Instagram’s post about it, fans did not waste any time and headed straight to 81 Bond Street Downtown Toronto.
In new videos circulating online, fans have finally started melting and cutting huge blocks of it, throwing it on the ground.
The onlookers celebrated the achievement as they try to find the way to the date on which the music project is said scheduled to release.
The online community remained divided on the marketing move with few appreciating the creativity while others calling him out for it.
One of the X users was of the opinion that “this is the most exciting hip hop has been since forever, while another netizen speculated that the album might be dropping “this Friday.”
While the project has been under work for a long time, the rumours about it began to spread after DK Akadmeiks claimed he had exclusive knowledge about it.
He called people to keep an eye for the studio record to be coming out within 36 hours.
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