Hailey Bieber Rhode launch in Sydney drives fans wild
American model Hailey Bieber brings beauty brand to Sydney, Australia
Hailey Bieber, who shares a one year-old son with Justin Bieber, stole spotlight at the launch event of Rhode in Sydney.
Although the 29-year-old became the talk of town with her stunning appearance, Hailey’s surprise visit added to the excitement.
On February 12, the model introduced her brand at the George Street Flagship and Bourke Street Flagship.
Fans swarmed the stores to the opening as they gathered to catch a glimpse of Hailey, who wore a white, mini dress for the event.
She addressed the admirers, revealing her willingness to inaugurate in the place for “almost four years.”
One TikTok user also paid a visit to the store opening, describing the experience as hectic, calling it “the most intense store experience” she ever had.
Customers waited in long lines for their turns to purchase products that have gone viral on the internet. However, the employees were greatly helpful towards everyone.
Moreover, the beauty line also introduced a pop up bakery which will remain open till Sunday as announced on Instagram.
Did Hailey Bieber sell Rhode?
Previously, the mother-of-one finalised a billion dollar deal with e.l.f, retaining the position of Chief Creative Officer apart from being the founder of the company.
This came after her husband Justin was called out for stepping out with a mystery woman post-Grammys, however, it was reported that she and Hailey share a strong bond.
RELATED: Hailey Bieber shares candid Grammy night moment with Justin Bieber