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Kylie Jenner channels ‘90s glam in new Khy campaign

Kylie Jenner brings back ’90 bombshell vibes with a red halter dress

By TCP News Desk May 24, 2025
Kylie Jenner channels ‘90s glam in new Khy campaign
Kylie Jenner channels ‘90s glam in new Khy campaign

American media personality Kylie Jenner channeled a 1990s siren in her most recent captivating advertisement for her apparel line, Khy.

For her new look, the 27-year-old embodied another blonde bombshell, Pamela Anderson, posing in a swimsuit identical to one worn by supermodel Claudia Schiffer in 1995.

The influencer wore a blonde hair extension that was modelled after the former Baywatch star’s well-known updo, which she frequently sported in the 1990s, and a cherry red halter dress.

Jenner’s muted makeup, soft, natural-looking lips, and subtly shiny eyes are another nod to The Last Showgirl star, who has recently begun appearing in public without makeup.

She can be seen in the video sitting at the table in a hotel room, seemingly bored, as she slowly pushes a glass of wine off the edge and that falls on the floor, where it shatters and stains the carpet.

The Kylie Cosmetics founder then displays a set of car keys on a red key holder with the word “Khy” written in white on it.

Is Kylie Cosmetic still owned by Kylie?

Kylie Jenner's makeup brand, Kylie Cosmetics, is also doing well, as evidenced by its continued expansion into new markets worldwide. Jenner established the brand in 2014, and in 2019, she sold Coty a 51 percent share for $600 million. 

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