Harper Beckham renames beauty brand after trademark troubles

Harper Beckham is reportedly moving ahead with her long-awaited beauty venture after securing a new name for the brand following an earlier trademark setback.

According to reports the 15-year-old daughter of David and Victoria Beckham has renamed her upcoming beauty label 'Halo by Harper' replacing her original choice which was 'HIKU by Harper'.

Harper's first trademark application inspired by Korean beauty trends was reportedly rejected by the U.S. Patent and Trademark Office because "Hiku" was already registered for personal care products and fragrances.

The application also faced issues due to the use of "Harper" which reportedly conflicted with an existing trademark in the cleaning products sector.

Just months later Harper has now settled on Halo by Harper a name said to reflect a modern, gender-neutral identity for the brand.

While an official launch date has not been confirmed industry reports suggest the beauty line is expected to debut in 2027 targeting Generation Z and Generation Alpha consumers.

Harper is also expected to benefit from the guidance of her mother Victoria Beckham whose own beauty business has become one of the industry's most successful celebrity-led brands.

Although Victoria once revealed that Harper dreamed of becoming an inventor as a child the teenager now appears to be following in her mother's entrepreneurial footsteps.