Kris Jenner becomes viral wealth symbol in China

Kris Jenner has suddenly emerged as a viral symbol of wealth throughout Chinese social media.

The momager has become an image of online charm to make the digital goddess manifest wealth, career success and confidence.

The virality of the trend has swept through sites such as Xiaohongshu, Weibo and Douyin where posts depicting the appearance of the 70-year-old have accrued tens of millions of views. 

Most users have changed their profile photos with edited images of Jenner in different careers, corporation executive to common worker with captions hoping to get ahead.

Observers of digital culture claimed that the trend appeals greatly to Gen Z, who blend irony with conviction. 

Through the image of Jenner, participants will be in a less serious kind of manifestation, where they admire her business skills, but are also interested in the wider idea of symbolic ceremonies of success.

The trend started as a meme later turned more into a ritual. Users put the image of Jenner as a wallpaper on their phones, social posts and edited situations related to personal intentions. 

Others had some common stories attributing the trend to good changes in life. The viral event came to the circle of Jenner herself. 

Her daughters such as Kim Kardashian and Khloe Kardashian responded publicly. Jenner also participated, citing her famous catchphrase, "You're ALL doing amazing, sweetie!!!!"

Her reaction also increased the popularity, making a niche internet joke into a cross-cultural phenomenon of celebrity influence, digital humor and modern superstition.