Hailey Bieber shares 'unreliable' ranking of beauty company

Hailey Bieber, who shares one-year-old son with Justin Bieber, has reserved the position of Chief Creative Officer for herself after selling Rhode for a billion dollar.

After the 29-year-old was honoured with the Beauty Innovator Award, the model turned to her Instagram showing off her company’s progress.

The founder shared a bar chart of “Top Beauty Brands Ranked by search volume” with her company on top, tying with Sol de Janeiro.

However, the online community are not ready to believe in the positioning as they analysed the update carefully.

One of the X users criticised the post for not being reliable as they noticed a pattern of keywords search. 

They pointed out how: “Rhode was just ‘Rhode’” while others “were searched with beauty” term with it, resulting in different results.

Another netizen poked fun at the entrepreneur, “She only has search volume to be proud of,” while a third critic slammed the mother-of-one, noting: “What she posted is a lie.”

Meanwhile, a die-hard admirer jumped in to defend Hailey, writing: “Other way around Selena [Gomez] is bully.”

Did Selena Gomez and Hailey Bieber have beef over brand?

Justin’s former partner Selena indulged in an online drama on brands' competition by referring to Hailey’s comment on her official Instagram update. However, she instantly took down the story.

This sparked a fierce but indirect drama between the two beauty moguls.

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