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Taylor Swift fuels buzz by limiting upcoming album access

Taylor Swift holds ‘The Life of a Showgirl’ top secret ahead of October release

By Maryam Nadeem August 26, 2025
Taylor Swift fuels buzz by limiting upcoming album access
Taylor Swift fuels buzz by limiting upcoming album access

Taylor Swift has pulled out all the stops to keep her new record The Life of a Showgirl under wraps.

The 35-year-old popstar, secretly recorded the 12-track album in Sweden with long-time hitmakers Max Martin and Shellback while on breaks from her sold-out Eras Tour.

Even studio insiders were kept in the dark, bound by strict NDAs and heavy security checks.

Reportedly, only five people have been allowed to hear it in full.

According to the Daily Mail, the ultra-exclusive listening circle includes Taylor’s NFL boyfriend Travis Kelce, her loyal publicist Tree Paine, producers Max and Shellback, and one mystery engineer.

Travis himself confirmed he’d heard the record during an episode of his New Heights podcast, admitting he’d been granted rare early access.

Amid the secrecy, the Bad Blood singer sparked fresh fan frenzy with two new vinyls, The Tiny Bubbles in Champagne Collection, available on her site from Monday until Wednesday.

One, Under Bright Lights Pearlescent, shines in champagne hues, while the other, Red Lipstick and Lace Transparent, glows in orange.

Both feature the songstress in dazzling headgear, ostrich feathers, and her signature red lip.

The Life of a Showgirl is due to land on 3 October, with Swifties counting the days until the tightly-guarded project finally hits the shelves.

How many hit albums does Taylor Swift have?

Taylor Swift has released 11 studio albums, with her 12th (The Life of a Showgirl) out in October 2025.

She holds a record 14 Billboard 200 No. 1 albums, with 7 selling over a million in their first week.

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