Justin Bieber makes bold return with surprise album 'SWAG'
The album would be Bieber’s first release since 2021
Hurrah! Bieber Swag Alert! All Justin Bieber fans got a big surprise, as Justin dropped his seventh studio album SWAG via Def Jam on Friday, July 11.
The album includes 21-songs, featuring guest spots from Gunna, Sexxy Red, Cash Cobain, Lil B, Eddie Benjamin and more, with song titles such as All I can Take, STANDING ON BUSINESS, and FORGIVENESS.
In the run-up to the release, Bieber had been holding “jam sessions” since at his LA house with DJ Tay James, musical director HARV, and with an Australian artist.
The SWAG is going to showcase a new swag for Bieber fans, as people close to the development disclosed that the album supposed to be “darker, more vulnerable and less polished” than his previous work.
This time around, fans would experience a “genre shift” as the SWAG is much deeper.
Moreover, more it's also being said that Justin Bieber's 10-month-old son, Jack Blues, has been instrumental in “shaping the heart” of the music icon's new album.
Earlier, on Thursday, a billboard spotted in Iceland featured Bieber and the word "Swag” on it was going viral.
Justin also didn’t hold back, sharing an Instagram reel of a large billboard in New York City, what appeared to be a track list.
The song titles appeared to include DAISIES, DADZ LOVE, THERAPY SESSION and ZUMA HOUSE.
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