Meghan Markle's Instagram presence is 'contradictory' and 'risky', expert warns

Meghan Markle’s return to Instagram has been nothing short of eventful, offering fans a rare glimpse into her life. But while her posts have generated massive engagement, PR experts warn that the Duchess of Sussex’s online presence could come at a steep cost.

Public relations expert Renae Smith, founder of The Atticism, told Express UK that Meghan’s social media strategy might be backfiring if she isn’t careful.

"It’s not necessarily a bad strategy, but it depends on what she’s trying to achieve," Smith explained.

She added that frequent and candid posting could strengthen engagement with fans, but it also raises contradictions in Meghan’s carefully curated image.

"If she were to address it directly—something along the lines of, 'I once valued privacy, but I’ve realized I want to share, as long as it’s on my own terms'—it might help reconcile the disconnect," Smith suggested.

However, without that clarity, the risk remains that Meghan is contradicting her own narrative—claiming to value privacy while actively sharing personal moments.

The expert further warned that overexposure could become a problem.

"A sudden surge of posts, particularly ones tied to personal or emotional moments, can feed into the existing criticism that she really craves attention—but only on her own terms," Smith stated.

The PR expert also noted that if Meghan was truly trying to salvage her image ahead of her upcoming Netflix show, her approach would be more structured, involving pre-arranged interviews and calculated content rollouts.

"This, however, feels less planned and more instinctive, which suggests she’s posting because she wants to, not necessarily because she needs to."

Meghan has spent years balancing public interest in her brand while maintaining a narrative of valuing privacy. Her recent Instagram activity might be testing that delicate balance, and whether it strengthens or weakens her image remains to be seen.

Why did Meghan Markle name her brand 'As Ever'?

The name As Ever is a phrase Meghan Markle has been known to use frequently in her personal notes and social media posts, signing off as "As Ever, Meghan". It signifies continuity and consistency, reflecting her desire to stay true to her identity and passions, despite the dramatic changes in her public life.

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